The lounge

Welcome to our lounge, a virtual entertainment and knowledge hub for watch enthusiasts.

The making of the Musée Atelier Audemars Piguet


In June 25th, 2020, Audemars Piguet opened its museum, the Musée Atelier. With an impressive and truly immersive architecture, the Musée Atelier tells the story of AP’s talented artisans and how they continuously pushed further the limits of their crafts, generation after generation. Discover the beauty and origins of this 7-year project in this intriguing video.


Source: Audemars Piguet official YouTube channel

Heritage & Design of the IWC Portugieser collection – Sport meets Luxury


The Portugieser Yacht Club has been around for two generations. Now, the Yacht Club enters its third generation with the new Yacht Club 44mm. Christian Knoop and Robin Gilbert have more about the new reference.


Source: IWC official YouTube channel

Vacheron Constantin 2020 Novelties


VC presents some truly impressive new 2020 models in an aesthetically beautiful video. The Overseas Ultra-Thin Perpetual Calendars and the brand new ladies’ collection Égérie stand out.


Source: Vacheron Constantin official YouTube channel

Audemars Piguet talks – Perpetual Calendars


Michael Friedman and Lucas Raggi of AP share the secrets behind the complication of Perpetual Calendar.


Source: Audemars Piguet official YouTube channel

Bulgari – MAI TROPPO (Never Too Much)


If it gives you pleasure, it’s never too much. Presenting the new brand movie, MAI TROPPO: a celebration of the joyful exuberance of Bvlgari and Rome.


Source: Bulgari official YouTube channel

Breguet Watchmakers Since 1775


Breguet’s archives, kept in Switzerland and in Paris, record the developments that have sustained Breguet watchmaking for more than two centuries. Today Breguet watches are made in the Vallée de Joux, the centre of advanced mechanical horology. The Breguet workshops bring together extraordinary resources to handle the essential aspects of watchmaking. Driven by the same enthusiasim that A.-L. Breguet brought to his art, craftsmen work daily to perfect the timepieces that earn Breguet its position as the architect of fine horology.


Source: Breguet official YouTube channel

Classic Cars vs. Watches


Max Van Aalst and Katie Forrest talk about the similarities between classic cars and watches.


Source: A. Lange & Söhne official YouTube channel

Rolex Bienne – The Movement


The self-winding Perpetual movement is the veritable heart of the watch. It is entirely manufactured by Rolex in a state-of-the-art facility in Switzerland to the highest standards of watchmaking precision. Robust and reliable, each and every Rolex movement is an officially certified Swiss chronometer of superior accuracy.


Source: Rolex official YouTube channel

A sit down with Jack Heuer


Jack Heuer, Honorary Chairman of TAG Heuer and great grandson of its founder ‎Edouard Heuer, talks about an iconic timepiece, the Monaco.


Source: TAG Heuer official YouTube channel

Hans Wilsdorf – The Man Behind the Crown


Hans Wilsdorf left Rolex with a mission: to preserve the company he founded, to act with a sense of responsibility, and to contribute meaningfully to society. His vision lives on, as Rolex proudly perpetuates his legacy.


Source: Rolex official YouTube channel

Breguet, the Watchmaker of the Age of Enlightenment, 1747-1800


The House of Breguet, founded in 1775, is the epitome of excellence in watchmaking and forms part of the European cultural heritage. Its creations have graced the wrists of some of the greatest figures in history. The famous Breguet archives house the details of every watch sold since the end of the eighteenth century. Today, the artisans at the House of Breguet continue to make unique works of art that bear witness to the brand’s rich history.


Source: Breguet official Youtube channel

Les Voiles de Saint Tropez – The Spirit of Yachting


Les Voiles de Saint-Tropez 2018 attracted 4,000 international sailors for a week of intense competition along the Côte d’Azur. More than 300 modern, classic and Wally yachts featured in the annual festival, with the coveted Rolex Trophy awarded to 110-year-old classic Viola for winning the Fife Jubilee. Watch the 25-minute Rolex documentary about this legendary regatta, organized by the Société Nautique de Saint-Tropez with the support of Rolex, its partner and Official Timepiece since 2006. Enjoy!


Source: Rolex World of Yachting Youtube channel

Patek Philippe: Launch of the Twenty~4 Automatic in Milan


Within the scope of an international event in Milan, Patek Philippe introduced the Twenty~4 Automatic, an all-new self-winding mechanical watch for ladies. Join manufacture president Thierry Stern to discover this sleek and refined model created to accompany the lives of modern, active women in style. It is a new expression of timeless elegance in the long love affair between Patek Philippe and women.


Source: Patek Philippe Youtube channel

15 Things You May not Know about IWC


Who owns an IWC watch?
Where are IWC watches made?
What does the IWC stand for?
Which watch brands make their own movements?
What’s the most expensive IWC watch?
Who founded IWC?
When was IWC founded?!



Rolex Giraglia 2018 – The Spirit of Yachting


There is no other offshore race like it. Watch the Battle of the giants, Rolex’s film of the famous yachting race Rolex Giraglia 2018, a high point of the Mediterranean yachting season. The journey features interviews with yacht owners and drone footage of this 241-nautical-mile adventure out of St Tropez. Enjoy!


Source: Rolex World of Yachting Youtube channel

Breitling & RAF – Aircraft Stories


Breitling reaffirms its special relationship with the world of aviation by celebrating 100 years of the United Kingdom’s Royal Air Force as Official Watch Partner to RAF100, the RAF Centenary celebrations. A series of short films, directed by David James Gandy, will depict the past and present of the RAF, and the heroism and gallantry of its members over generations. Episode 2 is about stories, the kind of stories that pilots always have to tell to their children.


Source: Breitling official Youtube channel

‘Russell Crowe: The Art of Divorce’ auction


On April 7th 2018, Russell Crowe auctioned off 226 personal items, including half his watch collection. Here he is, talking about the story behind each piece and the reason for selling them. Sold prices included!



Patek Philippe New Models 2018


At Baselworld 2018, Patek Philippe presented an attractive lineup of technical and design premières. The star is the Ref. 5531, the first World Time minute repeater that always strikes local time. It is joined by a Nautilus with a perpetual calendar, the first Aquanaut chronograph, a new manually wound ladies’ chronograph, and numerous reinterpretations of well-established models. They are creative milestones of a discovery trip that will quicken the pulse of every connoisseur of watchmaking artistry.


Source: Patek Philippe official Youtube channel

17 Signs of What Makes a Luxury Watch


What makes a luxury watch?
Why are some watches more expensive than others?
Why is Rolex so expensive?
How can you tell if a watch is fake?
What to look for when buying a luxury watch?
What are the best luxury watches?
How come luxury watches are so expensive?
What is the most luxurious watch?
What are the most luxurious watch brands in the world?



The New Rolex GMT-Master II


At Baselworld 2018, all eyes are set on Rolex and the new “Pepsi” GMT! Rolex is extending its GMT-Master II range with a new version in Oystersteel, equipped with a bidirectional rotatable bezel and a 24-hour graduated two-colour Cerachrom insert in red and blue ceramic. The lugs and sides of its Oyster case have been redesigned, and the watch is fitted on a five-link Jubilee bracelet. This new version is equipped with the new-generation calibre 3285, at the forefront of watchmaking technology.


Be quick and pre-order this awesome watch from Chronologie. The waiting list is bound to be long!

The Sale of Paul Newman’s Rolex Daytona, the Most Expensive Wristwatch Ever Sold


A few months back, Paul Newman’s own Rolex Daytona “Paul Newman” was sold for a $17.75 million, making horological history. Watch Hodinkee’s very interesting video that tells the story of this incredible, record-breaking sale.

Rolex Sydney Hobart Yacht Race 2017 – Highlights


Yacht racing is so closely associated with the luxury watch industry that we could not resist reposting this spectacular footage from the Rolex Sydney Hobart 2017 race. Enjoy the rhythm, the scenery, and make sure you don’t miss the moving moments near the end — big surprise included!

150 years IWC – Engineering time machines since 1868


IWC celebrated its 150th anniversary at the Salon International de la Haute Horlogerie (SIHH 2018) watch fair with the launch of a special jubilee collection, comprising a total of 27 limited-edition models. It was accompanied by this fantastic video, in which legendary master watchmaker Kurt Klaus is working on the new Pallweber movement. By setting the date he magically travels through time and space, experiencing IWC’s iconic watch universes.

Robert Downey Jr. Shows Off His Epic Watch Collection


What’s in RDJ’s jewelry box? Watches — lots of them. He explains the real — and maybe not so real — backstories behind his stunning timepieces.


Repost from GQ

Made in Le Brassus – Audemars Piguet


The art and science of watchmaking through the eyes of Audemars Piguet. The defining elements that shaped the brand’s history.


Source: Audemars Piguet Youtube channel.

Innovation: The Rolex gas escape valve


Deep sea divers in the 1960s experienced a troublesome phenomenon during their decompression in hyperbaric chambers, where they breathed a gas mixture composed of around 95% helium: the crystal of their watch would often pop off, rather like a champagne cork. To address this issue, Rolex invented and patented the gas escape valve for the Sea-Dweller in 1967. This one-way valve safely allows the helium trapped in the watch to be released at a given pressure during decompression, while preserving the tight waterproofness of the Oyster case.

Motor versus movement


The association between cars and watches is ubiquitous, especially in the sphere of marketing. In comparison they have much in common, yet a contrast also reveals some interesting relevant fun facts:


Motor: A car engine works only when the vehicle is running.
Movement: A watch movement operates 24/24, 365 days a year (thus totalling 8,760 hours).
Motor: It covers an average annual distance of 10,000 to 15,000 km.
Movement: The oscillations of the balance, the heart of the movement, cover at least 8,000 km per year.
Motor: A car engine requires an annual service and full maintenance service every 15,000 km, which includes replacing lubricants, filters and other components.
Movement: The movement must be completely overhauled every 5 to 7 years. During this operation, the watchmaker applies at least one gram of lubricant to at least 21 parts of the mechanism.
Motor: The average life of a car engine is 150,000 km.
Movement: The life expectancy of the mechanical movement of a high-quality watch is theoretically unlimited, provided it undergoes regular maintenance.


Source: Fondation de la Haute Horlogerie.

The New IWC Ingenieur collection: I can stop time. But nothing stops me.


The motor racing and haute horlogerie worlds are both characterized by high-end materials, sophisticated engineering, top performance, and continual innovation. Cognizant of this common ground, IWC maintains a close connection with the world of motor sport. This year’s launch of the new Ingenieur collection was accompanied by this smart and ‘sharp’ (on a couple of levels) video commercial shot at the Circuit de Barcelona–Catalunya racetrack, featuring IWC brand ambassador and now four-time Formula One World Champion Lewis Hamilton, and a Mercedes‑Benz W196 Monoposto.